The Film is set in the near future, in a world that has achieved a perfected state of capitalism. Society is sustained by a class of top achievers. These cheerfully motivated people populate a bright, friendly, transparent and efficient middle-class world. Meanwhile, so-called minimum recipients live under sedation in Fortresses of Sleep. The great majority of top achievers view themselves as happy and self-fulfilled. An outsourced agency has been established for the rest: Life Guidance is charged with turning these individuals into optimal people as well. Alexander is a member of the middle class and works in the financial sector. Like the others, he has internalized the system. But one wrong word to his child is enough to trigger Life Guidance. An agent from Life Guidance counsels him about attaining his optimal potential and increasingly encroaches on Alexander’s life. Alexander starts to rebel and soon encounters the horror of the system in all its brightness and affability.